Man in a suit and sunglasses standing in front of a backdrop with festival logos, smiling and looking down, with one foot slightly raised.

Evan Ponter

Los Angeles-based creative & strategist focused on entertainment, social & culture.

Evan Ponter is an award-winning creative marketing executive with 13+ years of agency and in-house experience. He is currently the Director of Brand Marketing at Urban Outfitters. His work spans culture-shaping industries like entertainment, gaming, sports, and tech. He’s been recognized with several honors from the Clio Entertainment Awards and the Golden Trailer Awards and was accepted as an associate member of the Television Academy. His last outpost was a 4-year stint at Netflix. Evan is a dreamer of innovative ways to connect the world. He uses brand storytelling to create communities, inspire change, and get audiences talking.

Brands

Maybe the real friends are the clients we made along the way.

A black and white logo with the words "Goodnight" at the top, "Sleep tight" in the middle, and a small sleeping moon at the bottom.
The image features a black and white circular symbol with arrow elements, resembling the recycling or refresh icon, and the words 'Sustainable Future' written below.
Black and white line drawing of a person sitting at a desk with a computer, holding a phone, with a cat sitting nearby.
The image is a black silhouette of a robot with a rectangular body, antenna, and mechanical limbs, set against a white background.
Silhouette of a dog with a bone in its mouth.
Black and white line drawing of a roller coaster and a Ferris wheel
A bar graph showing data points with a line graph overlay.
A person sitting at a desk using a laptop, with a coffee cup nearby, in a cozy indoor setting.
A silhouette of a woman holding a bicycle with a city skyline in the background during sunset.
The image shows the black and white logo of Netflix, a popular streaming service.
Black and white Toyota logo with the word 'TOYOTA' beneath it.
Close-up of a black Nike shoe with a white Nike swoosh logo.
A black and white illustration of a smiling face with curly hair, glasses, and a bow tie.
A close-up of a black cat curled up and sleeping.
A stylized image of a woman sitting in front of a laptop with a globe icon on the screen, surrounded by abstract icons representing technology and communication.
A stick figure person and a black dog on a leash.
A handwritten note on a lined notebook page reading: "You are too smart to be confused about this".
A black and white illustration of a cityscape with buildings and a bridge.

Career

When the goin’ gets weird, the weird go pro.

URBN // Brand Director

Present

Freelance Creative Director

2024

Netflix // Creative Marketing

2020-2023

Sid Lee // Director, Social

2018-2020

InSync+ // Director, Digital

2017-2018

Influential // Creative Strategist

2016-2017

DMM // Sr. Digital Manager

2014-2016

HVG // Social Media Manager

2013-2014

Onward State // Writer

2010-2013

Let's Talk!

Let's Talk!

A floral bouquet with white roses, yellow and white small flowers, and green leaves in a glass vase, a vintage camera, and a magazine featuring a close-up portrait of a woman's face with blonde hair on a white fabric background.
Man wearing a tuxedo with a bow tie, smiling, standing in front of a layered arch backdrop.
A woman standing outside a restaurant taking a photo of a woman inside through the glass window. The restaurant has signs that say 'SLICES' and 'COMPANY' and is decorated with colorful tiles and string lights.
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